Canto Product Hub: MCP Support – July 2026 Updated July 21, 2026 13:20 ~ minute read Product Hub: MCP SupportProduct Hub now supports the Model Context Protocol (MCP), allowing AI assistants such as Claude Desktop to connect directly to your product data and perform operations through natural language.Once connected, you can interact with Product Hub conversationally — searching products, creating and updating records, managing attributes, categories, catalogs, and channels — without navigating the UI manually. AI agents can chain multiple operations together in a single session, making it practical to run complex or repetitive workflows by describing what you want in plain language.Key capabilities available through MCP Search and retrieve product records by attribute values, SKU, or ID Create and update products, including variants and attribute values Manage custom attributes, product types, categories, and catalogs Add products to export channels and trigger CSV exports Generate shareable catalog links Please note: MCP access is available to Admin users only and requires an MCP-compatible client such as Claude Desktop. To enable MCP for your account, contact your Customer Success Manager or Account Manager. For more information, visit the article "How to: Set Up and Use Product Hub MCP" in our Help Center.